Considering their massive popularity at the time (although there was a bit of a backlash in the U.S.), almost anything they released should have sold, but it was a complete miscalculation either the album market was not quite mature enough to warrant greatest-hits compilations (the first such hits collection to reach the top wouldn't occur until 1968) or many fans had already bought all the singles and did not buy into an album project. Pepper, which wouldn't appear for a further six months, they had released the compilation A Collection of Beatles Oldies, and it hadn't worked. When, in 1966, there was a gap in the Christmas market between Revolver and Sgt. ![]() ![]() They had the rights to the biggest group in the world ever, the Beatles, and the only way to make any new money out of them was to either rely on steady but unspectacular sales of all their catalog albums or put together a new version of a greatest-hits.
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